A growing company faces just as many obstacles as opportunities. Covington, Ky.-based market research provider ACNielsen BASES turned an obstacle into an opportunity when it set out to meet the demands of its increasing customer base. The challenge was to create a cost-efficient way to conduct more surveys in a shorter period of time without compromising forecast accuracy. BASES found its solution on the Web. Using SPSS MR’s Quancept Web to support interactive Internet surveys, it created BASES e-Panel, a supplement to its traditional data collection methodology. E-Panel uses a dedicated group of consumers to execute studies on-line, which means an increased survey base and response rate. Since e-Panel respondents are balanced to match the respondent samples in BASES’s mall-intercept studies, the firm was also able to maintain its forecast accuracy. As an added bonus, the e-Panel helped the firm boost productivity and save money by centralizing data collection.